Decentralized social networks store user data and content on a blockchain or decentralized storage network rather than centralized servers. However, the openness of the blockchain and decentralized storage network poses a challenge, as these privacy related data cannot be directly stored in a publicly accessible manner.
NuLink addresses the issue through endpoint encryption and user-friendly access control. This means that the data will be encrypted locally, giving users full control over access rights to their data. With this approach, there is no risk of information leakage, as data leaving the device is always encrypted.